1. Patek Phillipe - Swiss Luxury Watchmaker
Thus the target segment of Patek Philippe can be characterized as customers who have the ability and are willing to invest significant resources in terms of both time and money on order to obtain a traditional, technically elaborate and complicated wristwatch with high emotional value. ... Another unique trait of Patek Philippe is that it understands the importance affluent customers place of family and it leverages on this insight and value to connect with potential customers. As mentioned before the Patek Philippe frame of reference extends much beyond mere timepieces; it has established its...
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- Approx Pages: 2
- Grade Level: Graduate